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Spotify is finally giving its free-tier customers a feature that’s been requested since the music streaming platform launched nearly 20 years ago: the ability to listen to any song they choose. That’s right: The days of searching for a song, then hitting “skip” until it rolls around on a Spotify-generated playlist are over.
Free-tier users can choose songs in three ways: through the search function, by clicking on any song from the Spotify interface, or by clicking on a link shared by other users. Free-tier users can also listen to podcasts through Spotify, and create and listen to playlists too. Spotify’s previous “six skips per hour” rule also appears to be no more.
There are still limitations to Spotify’s free accounts, of course. The most obvious is that you still have to listen to ads. Free users will also face a cap on how many minutes of music they can listen to on demand, won’t be able to queue tracks, and won’t be able to access Spotify’s “AI DJ” feature. (No great loss; trust me.)
They also won’t have access to another new Spotify feature exclusive to paid accounts: lossless audio.
Premium Spotify customers to get lossless audio
“Premium” Spotify perks are improving too. The first, most important upgrade in the long-awaited launch of lossless audio on the service. Lossless audio (streaming files that are bit-for-bit copies of the source material) is rolling out to over 50 Spotify markets from now through October.
Premium users will also be able to send private messaging, to make music-sharing easier, and add and customize transitions between songs within a playlist.
What do you think so far?
The changes make Spotify more competitive
The upgrades to both levels of Spotify’s service aren’t really about making life better for users; they’re about staying relevant and profitable in a crowded and ever-changing marketplace. The hope from Spotify is to increase ad revenue by increasing the number of ears listening to ads, entice more free users to upgrade to pay services, and shed fewer customers who leave for other services.
Until the change, Spotify’s free tier was close to a radio service—you could listen to music that you kind of wanted to hear, maybe, if you also put up with frequent ads. This model may have made sense when streaming was newer, but more and more younger users are turning to YouTube, where you can listen to whatever song you want (and see a video for it) on demand, and for free. And young people are discovering music on TikTok, not on Spotify.
Changes to Spotify’s premium service are aimed at the more “mature” listener. Lossless audio doesn’t make a ton of difference without decent headphones or speakers. But “our music is lossless” has long been a selling point for Apple Music and Tidal, but it won’t be anymore.
