Nude Foods Market Co-founders Rachel Irons and Verity Noble on Shark Tank
Nude Foods Market is a Colorado-based grocery company co-founded by Verity Noble and Rachel Irons that is dedicated to eliminating single-use plastic from everyday shopping.
Founded in 2020 in Boulder, CO, Nude Foods has expanded to a second brick-and-mortar location in Denver alongside a growing e-commerce and delivery operation serving the Boulder-Denver metropolitan area. Select sustainable home bundle products are available for nationwide shipping.
The company carries more than 1,500 hand-selected products with than 40 percent sourced from local Colorado producers. Nude Foods works directly with these partners to eliminate packaging by providing reusable containers that are returned, cleaned and refilled in a closed-loop system. Local offerings include tortilla chips, granola, fresh bread, brothers, prepared foods and personal care items—all without single-use packaging.
“This is where we’re seeing real innovation. We’re not just removing plastic at the store level—we’re working with producers to eliminate it across the supply chain,” Irons said.
Nude Foods’ model is built on the belief that sustainability must be convenient to scale. The company purchases products in bulk to reduce upstream packaging, prioritizing compostable and recyclable materials when needed, and offsets minimal plastic through recycling partners.
Operations have also expanded to support growth while minimizing environmental impact. What began as a bike delivery model has expanded to include electric vehicles and partnerships with local delivery services to optimize routes and reduce emissions. Every product is vetted to meet the company’s standards for ingredient quality and sustainable sourcing with a focus on supporting regenerative agriculture and local food systems.
“In the beginning, food didn’t come wrapped in plastic—it was grown, shared and consumed within communities. We’re not inventing something entirely new. We’re bringing food back to a more natural, responsible state, updated for how people live today,” Noble added.
For more information, visit www.nudefoodsmarket.com.
