Everyone loves to snack on a piece of candy or two from time to time. Whether it’s a seasonal offering from Hershey’s or a classic bag of M&M’s, there’s really nothing better than a sweet treat. And these days, it seems like there are no limits when it comes to the confections on offer. From glow-in-the-dark Sour Patch Kids and Trader Joe’s freeze-dried candies to Twix Snowmen, brands continue to keep fans guessing and excited to try out new candy varieties.
My favorite candy release this year was from Skittles. The brand launched new Fuego Gummies, which were coated in chili-lime powder with the perfect amount of sweetness and spice that kept me coming back for more.
Along the same lines, Huer and Frank’s RedHot are teaming up to release a first-of-its-kind product with a “swicy” flair. And this one features a collab we didn’t see coming.
Huer and Frank’s Redhot Team up To Release New Spicy Gummy Bears
Allrecipes / Huer Foods
Frank’s RedHot and Huer have teamed up to release a new product that has some serious heat to it. The Spicy Gummy Bears have that classic, sweet flavor the gummy candy is known for, with a touch of bold spice for an unmatched experience for your taste buds. It gives new meaning—and new proof—to Frank’s slogan, “I put that $#!t on everything.”
Huer’s soft and juicy Gummy Bears—in lemon, cherry, pineapple, strawberry, mango, and orange—are sprinkled with Frank’s RedHot Original Seasoning Blend, which creates a sweet yet spicy flavor that demonstrates just how well sugar and spice work together.
While the new Spicy Gummy Bears may seem odd to some, the preference for spicier food has been greater than ever, as 51 percent of Americans are already eating spicy foods once a week, if not more, according to the press release.
“We hit the ‘sweet spot’ and created a swicy candy with a kick that’s sure to delight,” Valda Coryat, vice president of marketing at McCormick & Company, Inc., added.
Huer shared the news of the Spicy Gummy Bears on Instagram when they were first released in Canada, and it’s safe to say the brand instantly won over fans. “WHAT? This feels like a spicy dream,” one person wrote. Someone else exclaimed, “This is huge!” Other people simply stated, “Freaking out” and “screaming.”
The new Spicy Gummy Bears are now available for purchase in a variety of sizes at Albertsons locations nationwide and on the Huer Amazon storefront.
Whether you’re looking to try them out yourself or share with friends and family during upcoming holiday festivities, the “swicy” candy will be sure to spark up conversation and serious heat.
