Hisense is all about TVs at this year’s CES—specifically, how those TVs display color. If the company’s keynote is any indication, Hisense is extremely invested in leading the charge in color reproduction. Though its tagline this year is “Innovating a Brighter Life,” the pitch is less on how bright their TVs are, and more on how true to life their colors are, especially when it comes to accurately displaying the filmmakers’ original intent. Will consumers buy a TV because their favorite movie looks a bit more how the director intended it to be? I’m not sure. But that’s largely the idea behind Hisense’s new RGB MiniLED Evo.
RGB MiniLED Evo
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Hisense’s biggest announcement of the day is its RGB MiniLED Evo. This iteration of the company’s RGB MiniLED technology comes with three key upgrades: First, there’s the “Chromagic” precision backlight. The company says this technology helps avoid color bleeding and tint shifting when watching content. It also boosts the colors offered by existing RGB MiniLED technology: Hisense says this new standard can display 110% of the BT.2020 color gamut with four-primary colors (red, green, blue, and sky blue, or cyan), while RGB MiniLED can achieve 100% BT.2020 with the standard three primary colors. The company says Evo also comes with AI-powered RGB color dimming with “134 bit precision.”
Second, RGB MiniLED Evo has a “Hi-View AI engine,” to sync color across the TV’s backlight. This engine comes with a three-core RISC CPU and a 2TOPS NPU for AI processing. Hisense claims the chip provides a 40% boost in computing performance, a 70% improvement in scenario recognition computing power, and 100% upgrade in scenario adaption computing capability. The company says the RGB MiniLED Evo can help display shows and movies as the original creators intended them to look. Hisense compared it to OLED, which it says displays content with too little brightness, and QD MiniLED, which it says compromises the color by being too bright.
Hisense’s RGB MiniLED—not necessarily just Evo—also supposedly cuts down on blue light. Hisense says its new display tech emits 60% “less harmful” blue light than QD OLED, though the science doesn’t necessarily support the claims that blue light is any worse for you than other light colors. The company also says RGB MiniLED is 30% more energy-efficient than QD OLED, though it didn’t include any references to back up those claims in the keynote. Finally, Evo comes with an AI calibration feature, which Hisense touts as a way for users to turn their TVs into professional reference monitors.
The company says RGB MiniLED evo is coming to its product lineup, including the U8, UX, U9, and U7 series, this year.
What do you think so far?
Other Hisense announcements at CES 2026
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While the RGB MiniLED Evo was undoubtedly Hisense’s biggest announcement this year, the company also ran through some other news at the keynote. First, there’s the XR10, a new projector that can reach up to 300 inches. It comes with liquid cooling, lens shift supporting a 4K projection, and 6,000 lumens of brightness.
The company also announced the MXS MicroLED TV, which can scale up to 163 inches. Despite devoting only a moment to the TV, company says the MXS won an CES 2026 Innovation Award. Hisense also made some announcements about its TV OS, including features like weather, calendar, and integrations with other smart home devices. But perhaps most notably, Hisense announced a partnership with Microsoft to bring both Copilot and Xbox Cloud Gaming to its TVs. That’s pretty big news.
Finally, if you’re both a Hisense and a FIFA fan, you can buy products from the “Hisense Elite Collection,” which are designed specifically for the 2026 FIFA World Cup. I’m not sure how big that crossover is, nor do I think I’d buy a TV because it was made for one soccer event, but it was part of Hisense’s announcement.
