As OpenAI scrambles to find new ways to monetize ChatGPT, it announced today that it’s introducing a new, cheaper subscription tier for its AI chatbot—but that it’s also adding ads to both that new tier and for free users.
ChatGPT Go was first launched in India in August, and later became available to 170 countries around the world, but today marks the first time it’s been available everywhere, including the United States. It marks a middle ground between the Free and Plus plans, coming in at $8/month vs. the Plus plan’s $20/month, and is arguably the first “affordable” ChatGPT subscription.
Credit: OpenAI
What you get is basically an expanded version of the Free tier, as it does not give you access to any new models or features, but does put a higher limit on messages, uploads, images, and memory. It also gives you unlimited access to ChatGPT’s new 5.2 model, as opposed to the limited usage that comes with the Free tier.
Essentially, it’s aimed at everyday users who just need a little bit more from the AI, but don’t necessarily want more power user-oriented features like advanced reasoning models or Sora video generation.
However, with that price cut over the Plus plan comes a double-edged sword. Announced alongside ChatGPT Go were ads, which OpenAI said it’s planning to start testing in the U.S. for the Free and Go tiers “in the coming weeks.” We’ve seen hints that ads would be coming to ChatGPT for a while, but now we know roughly what they’ll look like.
OpenAI says that ChatGPT ads will be clearly labeled, will show up below answers, and will focus on products that are relevant to whatever conversation you’re having. The company promises that ads won’t influence your answers and that your ChatGPT conversations will be kept private from advertisers, but that your ads will be personalized over time. However, you’ll be able to turn off ad personalization and clear the data used for it at any time.
Oddly enough, for this initial testing phase, OpenAI also says ads will only apply to users who are logged in, meaning that if you’re planning to use the Free tier anyway, you might be able to skirt them for now by just staying logged out. You’ll lose out on features like memory, but it might be worth it depending on your priorities. ChatGPT Go users will have no choice but to see ads, though.
What do you think so far?
Credit: OpenAI
Alongside the announcement, OpenAI posted a few examples of what ads would look like in the app, but nothing is final yet. Of note, ads will not run on accounts where the user either admits to being under 18, or the company predicts they are. Similarly, sensitive topics like health or politics should remain ad-free.
Both of today’s announcements point to ways AI is trying to become profitable in 2026, which has continually proven to be challenging for the companies operating these chatbots, despite heavy investment. Unsurprisingly, they rely on the same methods pre-AI companies have relied on for decades: Ads and subscriptions. But for now, OpenAI is making at least two promises it’s hoping will help the news go down more easily.
First, the company says it will “always offer a way to not see ads in ChatGPT, including a paid tier that’s ad-free.” That’s probably cold comfort to anyone who values their wallet. But second, and perhaps most surprising if true, is that OpenAI still says it’s not going to optimize for “time spent in ChatGPT” over “user trust and experience.” That’ll be a boon for usability, but less time spent in-app will mean serving fewer ads. I’m curious to see how long OpenAI will stick to that commitment, especially as monetary incentives push the company in the other direction.
