Every penny counts, and that’s where our Cook Smart campaign comes in. Refreshed for 2025, Cook Smart is designed to help you make the most of your ingredients without compromising on flavour. Whether you’re looking to stretch your budget, cut down on food waste, or simply improve your cooking skills, Cook Smart is here to support you every step of the way.
What is Cook Smart?
Cook Smart is all about clever, practical ways to save money in the kitchen while reducing food waste. From making the most of leftovers to enhancing everyday ingredients and learning new techniques, this campaign is packed with tips and inspiration to help you cook more efficiently and affordably.
How you can get involved
There are lots of exciting ways to join in with Cook Smart:
• Email masterclass: A 10-part email series is coming soon, offering step-by-step guidance to help you sharpen your kitchen skills and save money. We’ll be in touch about how to sign up when it’s ready to go, or sign up to our latest newsletters here.
• YouTube talent partnership: Look out for our upcoming collaboration with new talent on YouTube, bringing fresh ideas and budget-friendly recipes straight to your screen. We can’t wait to reveal who we’ve got in store. Subscribe to our channel here.
• Social media highlights: Follow us on social for regular videos featuring top tips and easy, affordable meals. Follow us on Instagram and TikTok.
• WhatsApp channel: Join our new budget WhatsApp channel to get budget-friendly updates, advice, and inspiration direct to your phone.
• Good Food Magazine: Don’t miss the big Cook Smart feature in the July issue, with monthly follow-ups packed with budget cooking content. Subscribe here.
• Good Food Show: Come along to the Good Food Show, where Barney will be demonstrating how to make the most of your leftovers in delicious and creative ways. Get your tickets here.
• Extra app content: Keep an eye on our app for exclusive new content to help you cook smarter. Download the app here.
• Online hub: Visit our improved hub page for all things Cook Smart!
Cook Smart proves that cooking on a budget doesn’t mean sacrificing taste. Join us and discover how small changes in the kitchen can make a big difference to your wallet and the planet.
