NNB Nutrition returns to SupplySide Global 2025 at Booth #5154 with their latest innovations! Experience OnSwitch energy drink featuring high-dose MitoBurn L-BAIBA, taste SweetVantage natural sweetener, and explore their longevity platform. Don’t miss this showcase of premium functional ingredients!
SupplySide Global 2025 approaches, and NNB Nutrition returns to Las Vegas with their most ambitious booth showcase yet at Booth #5154. Following last year’s success with XPO NRG, NNB brings an arsenal of innovations demonstrating why they’ve become the gold standard for novel functional ingredients.
The big draw this year is OnSwitch, a revolutionary energy drink concept that NNB’s been crafting using ingredients they manufacture (some that they sell, others that are sold through partner companies like TSI Group and NutriScience Innovations). This showcases their beverage-stable platform, with a special hat tip to a high-dose of MitoBurn L-BAIBA.
Whether you’re a brand owner seeking formulation solutions, a beverage developer needing stable functional ingredients, or simply curious about supplement science advances, NNB’s booth delivers. Here’s what awaits at Booth #5154.
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The Main Event: Try OnSwitch, NNB’s “Mind & Body” Concept Drink
The centerpiece at NNB’s booth is OnSwitch, their latest proof-of-concept energy drink generating serious industry buzz. This isn’t a commercial energy drink — it’s a blueprint for functional beverage futures.
The Final NNB Nutrition OnSwitch Energy Drink Concept Label is here for SupplySide Global 2025, and it looks amazing
OnSwitch evolved from NNB’s original “Rethink The Drink” concept that captivated attendees at Natural Products Expo West and IFT First (where the company’s “Sugar is Dead” banner grabbed everyone who walked by). OnSwitch embraces broader “Mind & Body” positioning, showing beverage formulators how to address mental and physical performance in one product.
OnSwitch’s Powerhouse Formula
Detailed in our main OnSwitch article, but the synopsis is below. Made at SIP Manufacturing, this Blue Razz Punch concept packs five clinically-dosed premium ingredients showcasing NNB’s RTDTech™ beverage stability platform:
- MitoBurn L-BAIBA – 1,500mg: The star ingredient delivers double the typical MitoBurn dose found in powder supplements. This exercise mimetic promotes fat oxidation and metabolic flexibility while supporting energy production and athletic performance.
- GeniusPure Alpha-GPC – 350mg: NNB’s beverage-stable 90% alpha-GPC formulation eliminates standard alpha-GPC’s clumping issues. Clinical research shows this dose delivers a 108% increase in cognitive performance metrics.
- enfinity Paraxanthine – 200mg: Sold through TSI Group, paraxanthine provides caffeine’s benefits without jitters, crashes, or sleep disruption by bypassing the problematic metabolites plaguing traditional caffeine.
- MitoPrime L-Ergothioneine – 50mg: The “longevity vitamin” accumulates in mitochondria, supporting cellular energy production while protecting against oxidative stress.
- SalidroPure Salidroside – 50mg: Distributed by NutriScience Innovations, SalidoPure is fermented, pure salidroside that offers 99x the concentration of traditional Rhodiola extracts while providing adaptogenic stress resilience.
This multi-pathway approach exemplifies evolution from single-target supplements to comprehensive performance enhancement addressing interconnected systems governing mental and physical function.
Finally, we’d like to give a special hat tip to SIP Manufacturing for coming through with these beverages, especially in a short amount of time!
Complete OnSwitch details: NNB Nutrition Unveils OnSwitch: Next-Generation RTD Concept.
Experience SweetVantage: The Natural Sweetener Revolution
NNB’s booth offers hands-on experience with SweetVantage, their natural sweetener that solves stevia’s bitterness problem. After three years and $2.5 million in R&D, NNB created a sweetener that gets better as you use more.
Try the SweetVantage + Allulose Innovation
NNB showcases their SweetVantage + Allulose packets first debuted at IFT First. These combination packets deliver 2.5x the potency of traditional stevia packets while providing sugar-like functionality with zero metabolic consequences.
IFT FIRST 2025 revealed the future of food tech. NNB Nutrition’s “Sugar is Dead” campaign features SweetVantage with 2.5x stevia potency, no bitterness. Also trending: precision fermentation, functional foods over supplements, and traditional fats making a comeback.
The 120mg SweetVantage + 880mg allulose formula addresses formulators’ persistent challenges:
- Enhanced mouthfeel from allulose’s texture properties
- Superior taste profile with dramatically reduced bitterness
- Blood sugar management support from allulose’s unique properties
- Clean labeling with both ingredients as natural
For beverage developers, food scientists, and formulators seeking natural sweetening solutions without taste compromise, this hands-on experience could transform your next product launch.
More on natural sweetening: SweetVantage – NNB Nutrition’s Natural Sweetener Solution.
Discover NNB’s Longevity Platform: Youth Span Over Life Span
At the booth, you can also discuss NNB’s Longevity Platform, featuring four ingredients focusing on youth span rather than just extending life span. This approach targets aging quality, not just quantity.
The Longevity Platform centers on cellular health optimization through four complementary pathways:
NNB Nutrition’s Longevity Platform combines four powerful ingredients — Puremidine (spermidine), BioNMN (NMN), MitoPrime (L-ergothioneine), and GlucoVantage (dihydroberberine) — to target “youth span” through cellular recycling, energy restoration, and mitochondrial protection.
- Puremidine Spermidine: The autophagy-inducing polyamine promotes cellular recycling and renewal. Recent research shows spermidine’s potential for cognitive health and hair growth support.
- BioNMN Nicotinamide Mononucleotide: Direct NAD+ precursor supporting cellular energy metabolism and DNA repair mechanisms that decline with age.
- MitoPrime L-Ergothioneine: The “longevity vitamin” with specific mitochondrial accumulation, protecting cellular powerhouses from oxidative damage.
- GlucoVantage Dihydroberberine: The highly bioavailable berberine derivative supporting metabolic health and glucose management—critical factors in healthy aging.
This coordinated approach reflects NNB’s understanding that longevity isn’t just living longer, but maintaining vitality, cognitive function, and physical performance throughout aging. The “youth span” positioning resonates with consumers seeking to feel younger at any age.
Explore the platform: NNB Nutrition’s Longevity Platform: Youth Span Over Life Span.
From XPO NRG to OnSwitch: Innovation Legacy
NNB’s SupplySide presence builds on last year’s XPO NRG collaboration, the energy drink showcasing MitoPrime L-Ergothioneine that captured industry attention. XPO NRG proved premium functional ingredients could deliver exceptional taste with genuine efficacy benefits.
XPO NRG’s success demonstrated critical principles OnSwitch now advances:
- Premium ingredients succeed in beverage formats when properly formulated
- Collaborative innovation between ingredient suppliers and formulators creates breakthrough products
- Consumer education about novel ingredients drives market acceptance
- Taste innovation through expert flavor partnerships ensures consumer satisfaction
OnSwitch extends these lessons, showing how beverage formulations address multiple consumer needs simultaneously while maintaining exceptional taste profiles driving repeat purchases.
Why Visit NNB Nutrition at Booth #5154?
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For Brand Owners and Product Developers:
Experience cutting-edge ingredients differentiating your products. Understand formulation strategies for novel functional ingredients. Explore cost-effective premium positioning solutions. Access technical support and formulation guidance.
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For Beverage Formulators:
NNB Nutrition is showcasing something big at SupplySide Global this October. Their new OnSwitch concept takes the “Mind & Body” approach with a massive 1500mg dose of MitoBurn L-BAIBA plus premium nootropics. This isn’t just another energy drink concept.
Taste OnSwitch and understand multi-pathway formulation approaches. Learn about RTDTech™ platform for beverage-stable ingredient integration. Experience SweetVantage’s natural sweetening advantages. Discuss specific formulation challenges with NNB’s technical team.
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For Retailers and Distributors:
Discover ingredients driving consumer demand and retail success. Understand market trends toward functional beverages and natural ingredients. Learn about brands successfully using NNB ingredients. Explore partnership opportunities in emerging categories.
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For Health and Wellness Professionals:
Learn about research-backed ingredients with clinical efficacy data. Understand mechanisms behind novel functional ingredients. Explore applications across cognitive health, metabolic support, and longevity. Access educational resources for client recommendations.
The NNB Difference: Innovation Backed by Science
NNB Nutrition’s distinction isn’t just their ingredient portfolio, it’s their commitment to solving real formulation challenges while maintaining scientific rigor. From their “Ingredient City” manufacturing platform enabling rapid development and scaling, to their investment in stability testing and clinical research, NNB consistently delivers ingredients that work at achievable doses.
This dedication to functional innovation has made NNB ingredients the gold standard for premium formulations across major retail chains. Whether MitoBurn in fat burners, GlucoVantage in glucose support products, or SweetVantage in natural sweetening applications, NNB’s track record speaks for itself.
Visit NNB Nutrition at Booth #5154 during SupplySide Global to:
- Taste OnSwitch and experience functional beverage futures
- Try SweetVantage + Allulose and solve natural sweetening challenges
- Learn about the Longevity Platform’s youth span approach
- Discuss specific formulation needs with NNB’s expert team
- Secure samples and technical support for development projects
The supplement and functional food industries evolve rapidly, driven by educated consumers demanding products delivering genuine benefits without compromising taste or convenience. NNB Nutrition continues leading this transformation by developing ingredients that work… and Booth #5154 at SupplySide Global is where you experience that innovation firsthand.
