Last month, Google told online publishers that it had started testing AI-generated headlines in Google Discover, replacing stories’ carefully handcrafted titles with truncated alternatives made up by Gemini. Some journalists were predictably unhappy, but now, the company says that the AI headlines are no longer an experiment—they’re a “feature.”
Back when the testing began, the results ranged from poorly worded to straight up misinformation. For instance, one AI-generated headline promised “Steam Machine price revealed,” when the original article made no such claim. Another said “BG3 players exploit children,” which sounds serious, until you click through to the article and see that it’s about a clever way to recruit invincible party members in Baldur’s Gate 3 (which, to be fair, does involve turning child NPCs into sheep at one point).
At the time, Google said that the test was a “small UI experiment for a subset of Discover users,” and simply rearranged how users saw AI previews, which were introduced in October of last year and feature short AI summaries of articles, including an occasional AI headline. However, while that AI headline was previously hidden below the original, authored headline, the test put it up top, while getting rid of the authored headline entirely.
For a while, it seemed like Google might have been willing to back away from the AI headlines, but now the company says it’s doubling down. In a statement to The Verge, Google said that its AI headlines are no longer in testing, but are now a full-fledged feature. The company didn’t elaborate on why, but did say that the update “performs well for user satisfaction.”
When 9to5Google then reached out for more detail, the publication was told, “The overview headline reflects information across a range of sites, and is not a rewrite of an individual article headline.”
Well, that hasn’t quite been the case for me: When I first wrote about this “experiment,” I actually had yet to run into one of the AI headlines. But perusing my Google Discover feed today (to see yours, swipe right from the home screen on an Android phone, or scroll down in the Google app), I’ve finally seen some first hand. To Google’s credit, these AI previews do seem to synthesize several sources as claimed—you can see them above the linked story. However, they still call out one article in particular, linking to it and using its header photo. That can easily lead users to think the AI generated headline was written by the linked publication.
That can have consequences for the publication or writer if the AI gets something wrong, which a disclaimer at the bottom of these AI previews admits can happen. For instance, The Verge said it saw an AI Discover headline on a story from Lifehacker’s sister site PCMag that said, “US reverses foreign drone ban,” even though the linked story goes out of its way to say headlines that claim this are “misleading.”
Credit: Michelle Ehrhardt
The AI headlines I’ve seen personally haven’t been quite that bad, but as someone with a more than decade-long career in journalism, I do question their helpfulness. For instance, “Starfleet Academy full of Trek Nods” is much less informative than the original, “One of TNG’s Strangest Species Is Getting a Second Life In Modern Star Trek.” I guess “Star Trek show has Star Trek things” is apparently clickier or more useful to the reader than just saying what the specific Star Trek thing is?
Another example: “Anbernic unveils RG G01 Controller.” I hope you know what those letters and numbers mean, because this AI headline completely buries the context in the original headline, “Anbernic’s New Controller Has a Screen and Built-In Heartbeat Sensor, for Some Reason.”
What do you think so far?
I guess this is a future that I’ll have to get used to though. That I’m starting to see these headlines myself, despite not being part of the initial experiment, does suggest we can expect them to stick around, and to roll out to more people. If you see something that seems questionable while scrolling Google Discover, the feature has probably rolled out to you now too.
How to check if a Google Discover headline was written by AI
To check whether that suspicious headline was written by a human or not, try clicking the “See more” button at the bottom of the article’s description and looking for a “Generated with AI” disclaimer.
On the plus side, only about half of the articles in my Google Discover are currently using AI headlines, so not every piece of “content” is being affected. But for journalists, the move still comes at a tough time: According to Reuters, Google traffic from organic search was down by 38% on test sites in the United Stated between November 2024 and November 2025, and while Google Discover isn’t Search, editors write headlines the way they do for a reason. Using a robot to overwrites those decisions probably isn’t the best way to tackle eroding trust in media.
I’ve reached out to Google for comment on its AI headlines and will provide an update when I hear back.
