On Jan. 9, iHerb Holdings LLC (Irvine, CA) announced it completed its acquisition of Vitacost from The Kroger Co (Cincinnati, OH).
Vitacost is an e-commerce brand specializing in a curated assortment of more than 40,000 health-conscious products such as vitamins, minerals, supplements and natural, organic and eco-friendly consumer goods.
According to iHerb, the transaction is expected to accelerate the company’s scale in the U.S. market. The combination of the two companies will create expanded reach, enhanced offerings and category leadership in the natural products space.
“This is an exciting and highly complementary acquisition for iHerb,” said Emun Zabihi, CEO of iHerb. “Vitacost has a loyal customer base and deep assortment of products that aligns closely with our mission to make health and wellness accessible to all. This acquisition immediately expands our scale in the U.S., strengthens our relationships with key brands and adds a largely incremental customer base to iHerb’s platform. It also demonstrates our ability to grow through strategic acquisitions that complement our nearly 30-year history of organic growth.”
For more information, visit www.iherb.com or www.vitacost.com.
