Credit: Credit: Lifehacker Composite; eclipse_images / E+ / Natalia Lebedinskaia / Moment / Getty
Poshmark has been implementing a lot of changes lately, like lower shipping fees (that come with a downgrade from USPS Priority mail to standard ground mailing) and Smart Sell features. It’s most recent change, though—the removal of the bulk-share option—has many users (including myself) frustrated.
The removal of bulk sharing
Poshmark has long functioned in a more social way than other resale platforms like Depop or Mercari. You can follow sellers the same way you can on Instagram or X, for instance. Notably, users have always been encouraged to “share” their own listings and others’ listings, which would then appear in the homepage feeds of anyone who followed them. A few weeks ago, Poshmark got rid of that feed and replaced it with a more algorithmic “For You” section.
The developers claim this has “significantly” increased shopper engagement, and I can attest my “For You” section is pretty accurate and my sales did not decline after the Following feed was removed, though I saw dozens of posts from sellers who said their sales plummeted.
Beyond appearing in that Following tab, there were always other reasons to share: First, sharing a certain amount of times could help qualify you for Posh Ambassador I or II status, which earns you a badge on your page that signals you are a quality seller. (You also have to meet other requirements, like have a low average shipping time and a high feedback rating. I earned Posh Ambassador II a few weeks ago after months of work.) Second, sharing a listing pops it up to the top of your storefront page, known as your “closet.” You want to do this often so sold listings move to the bottom and available items are immediately visible to interested shoppers. It also categorizes a listing as “recently shared,” so when a shopper searches for an item and sorts by Just In or Just Shared, it appears high in the results.
So, no, there’s no value in sharing to hit the Following feed anymore since that was nuked, but there’s still plenty of value in sharing for all those other reasons. Sellers have always had and continue to have the option to manually share listings one by one, but for anyone with more than a handful of things available to buy, that’s exhausting, and bulk-sharing, which was easy to do through the Seller Tools tab, was the way to go. I currently have about 260 available listings. When I lost my bulk-share ability yesterday, I gave it a good try and, begrudgingly, manually shared all my listings. It took ages. Worst of all, the bulk-share tool also enabled sellers to share all relevant listings to Posh Parties, or specialty landing pages that run for an hour or two throughout the day. If there’s a “Best of Swim” Posh Party going on, you can share all your swimsuits to it, for example, and people seeking out bathing suits will be able to browse them. With bulk-sharing gone, that’s something that just became a lot more tedious.
People are pretty annoyed, as it is unclear what the new direction of Poshmark’s whole plan is. For years, it has functioned socially, differentiating it from other competitors, and the lack of bulk-sharing will take a lot of adjustment.
What I’m doing instead
I reached out to a Poshmark rep about what this means, why it happened, and what associated changes might be on the way. I will update if I hear back.
Loads of sellers have reached out to customer service already, though, and are sharing the responses they’ve received on social media. It seems this is just the new normal, despite the fact it’s hampering us all. I had resigned myself last night to the facts that I may be stuck manually sharing over 200 listings per day or moving all my listings over to a different platform (which I do not want to do because Poshmark still remains my favorite for a variety of reasons), but then I remembered something: Before I started using the bulk-sharing options in Seller Tools, I subscribed to a third-party automation app called PrimeLister. It’s $25 a month (and more if you manage multiple closets with it), but it automatically shares your available listings, shares to Posh Parties, sends discount offers to people who like a listing, and more.
This morning, I resubscribed, just to see what would happen. It started sharing my available listings right away. I am annoyed to have to pay for this, as I already subscribe to Poshmark’s paid “Promoted Closet,” which pushes my listings to possible buyers in the form of ads that appear in search results, but you do have to spend money to make money, I suppose. (Never mind that Posh also gets a 20% cut of all sales.) For now, it’s worth it, as this will keep my sold listings low on my page and keep my available listings more visible in my closet and in search results, plus keep my goods in Posh Parties.
If you have a lot of listings on Posh and are mourning the loss of bulk-sharing, you may have to pony up the $25 for PrimeLister until the new system starts to make sense or yields any demonstrable results. I had fewer likes on my listings yesterday, my first day of not bulk-sharing every few hours, and I don’t think that’s a coincidence. If PrimeLister is too steep, you can always manually share each listing by pressing the arrow icon underneath it. But be advised that in another inexplicable change, Poshmark recently made that button a lot smaller and harder to tap on mobile, so it’s going to take you awhile.
