On Jan. 20, Real Mushrooms (Calgary, AB, Canada), a 100 percent organic mushroom extracts brand founded by father-son team, Jeff and Skye Chilton, announced it is acquiring the legacy brand Mushroom Science. Both companies have a long history of advocating for transparency in mushroom product labeling—including potency and proper extraction for health benefits delivery.
Founded by the late John Seleen, Mushroom Science has been offering pure and effective functional mushroom supplements since 1994. It was the first brand to educate customers about the difference between products made from mushrooms and those that are mycelium fermented grain, according to the company. Both Real Mushrooms and Mushroom Science have long-standing relationships with mushroom growers in China where mushroom growing has been an art and science for centuries.
Mushroom Science products are sold direct to consumer, by natural products retailers and to practitioners. Real Mushrooms are sold direct to consumer and through health care practitioners.
“Our customers have always been at the heart of Mushroom Science. Over the years, we’ve built our reputation on clinically relevant extracts made from real mushrooms (fruiting bodies), traditional hot water extraction, rigorous testing, and full transparency,” said Kyle Ruxton, president of Mushroom Science. “As we close this chapter, it was essential to partner with a company whose core brand values align seamlessly with our own. Real Mushrooms shares that same commitment to organic, mushroom-only extracts, proper hot water extraction, and science-backed education, and we are proud to endorse them as the trusted source we recommend to our customers going forward. We are confident our community will be well served in their shared commitment to quality.”
“When I started Real Mushrooms 10 years ago with my dad, Mushroom Science was definitely a role model for what we wanted to accomplish. As a long-standing brand in the industry, they were doing it right, leading with education and selling a high-quality product. I’m excited to be able to bring Mushroom Science into the Real Mushrooms family. It is a great honor, and their customers will not be let down,” added Real Mushrooms CEO Skye Chilton.
For more information, visit www.realmushrooms.com or www.mushroomscience.com.
