Aldi, the German-based budget grocery retailer, has a passionate fan base. Unlike traditional American grocers, Aldi almost exclusively carries its own private-label products. In addition to a variety of household staples, Aldi is known for its array of copycat products.
Aldi has in-house versions of several popular treats, such as Oreo cookies (Benton’s Sandwich Cookies), Heinz Ketchup (Burman’s Tomato Ketchup), Kerrygold Butter (Countryside Creamery Pure Irish Butter), and many more.
Despite its budget prices, Aldi carries some high-quality products—many of which quickly became favorites among regular shoppers. Such is the case with this Aldi product, which one fan says is “literally one of three things I shop at Aldi for.” We’re already adding it to our shopping list!
Why Aldi Shoppers Love Moser Roth Chocolates Bars
Allrecipes / Aldi
If you’ve ever walked right past the Aldi selection of Moser Roth chocolates, you may want to start doubling back. In a recent Reddit thread, one user said that the Moser Roth 85% Cocoa Dark Chocolate was the best chocolate “in the world,” and that they could “eat a million of them.” The post has nearly 2,000 upvotes and 200 comments—so it’s clear that the sentiment is shared.
Moser Roth Chocolates are German-made, and distributed and sold exclusively to Aldi. Fans describe it as their “favorite item in the store,” a “household staple,” and “10/10.” Several shoppers say they eat the chocolate as a snack, use it in baking, or enjoy it with fruit and cheese. They also note that the chocolates are becoming harder to find because they sell out quickly.
“The secret is out, and if you’re not there when they stock it, [you’re] not getting any of the plain dark chocolate,” one Redditor warned. “Shhh! They are getting impossible to find already,” another added.
In the thread, shoppers chimed in with their favorite iterations of the treat, including Sea Salt Dark Chocolate, Dark Chili Chocolate, Sea Salt & Caramel Dark Chocolate, Orange & Almond Dark Chocolate, and more. The brand also makes a holiday chocolate truffle that fans call “divine.”
“These chocolate bars were my gateway to Aldi. They were the first items I ever bought at Aldi,” said one reviewer. “Then every time I went back to Aldi for more chocolate bars, I’d look around and find other things to buy. Now I’m a regular every-week shopper, with a basket full of groceries.”
Several Redditors also pointed out that the chocolates are indeed Fair Trade Certified, meaning that they “meet the internationally agreed social, environmental and economic Fairtrade Standards,” according to the organization.
Although the price has increased significantly over the years, at $3.55-$3.85 for a 4.4-ounce or 5.3-ounce bar of chocolate, it still costs less than similar products at Kroger, Walmart, and other stores. So next time you visit Aldi, pick up a bar or two of this fan-favorite chocolate (if there are any left) and see if it becomes a new staple in your weekly shopping list.
