Florida-based The New You Miracle Band (TNYMB), a brand of New You Naturals LLC, announced a new initiative to recognize and support independent natural retailers.
In what is believed to be a first-of-its-kind initiative, TNYMB launched a Retailer Appreciation Giveaway across three major industry events—the 2026 MAHO Expo, the 2026 SOHO Expo and the 2027 SOHO Healthfest. The giveaway awards one independent retailer at each event a complimentary three-night hotel stay, the royal tour and a winner’ dinner with industry executives.
The initiative is also shared in honor of two individuals whose legacies continue to shape the natural products industry: Stan Watson and Renee Southard.
Watson was the co-founder of supplement manufacturers Renew Life and Vital Planet. He died on March 4 at age 64. Southard was the owner of natural retailer Organic Marketplace in Gastonia, NC and president of SENPA from 2020-2024. She died on Jan. 17, 2025 at age 68.
The initiative is open to all United States-based independent natural products retailers with brick-and-mortar locations. No purchase is necessary to enter.
“Independent retailers are the heart of our communities—they are the educators, the problem-solvers, and the front line of health and wellness. This is our first step in saying thank you to the people who show up every day and make a difference,” said Jeff Nursey, spokesman for TNYMB.
“As far as we know, no other manufacturer has stepped forward like this across multiple events to recognize independent retailers. This is about appreciation—and it’s just the beginning of more to come,” added Kim Kozak, key customer support liaison at TNYMB.
For more information, visit https://tnymb.com/pages/retailer-application.
