Ghost Lifestyle just dropped their most anticipated product launch of 2025: Ghost Protein Bars… and they’re entering the category with a game-changing twist. These aren’t your standard protein bars that taste like cardboard wrapped in regret. Ghost is bringing their signature flavor mastery to a revolutionary dual-bar format that’ll have you questioning why anyone ever settled for less.
At long last, GHOST Lifestyle has launched a Protein Bar! It has two skinnier protein bars inside (making for extra coating), providing 20g protein from 270 calories. And it tastes great.
Double the Bar for Double the Flavor
After years of development, Ghost has created something unique: layered protein bars in a two-bar format reminiscent of your favorite candy bars. Think Twix, but with 20 grams of protein and flavors that don’t suck, because that’s literally their tagline — and they mean it.
The brand that brought us legendary collabs in their powders and energy drinks is now conquering the bar category. With their recent acquisition by Keurig Dr Pepper for $1.65 billion, Ghost has the distribution muscle to make these bars as ubiquitous as their energy drinks. And if their track record with Ghost Protein Cereal is any indication, we’re in for something special.
Each dual-bar package has 270 calories from 20g protein, 22g total carbs, and 13g fat. The protein blend is dairy-based, and with double the bars, you get extra surface area for the coating. Let’s get into it below, but first, check PricePlow for availability:
GHOST Protein Bar – Deals and Price Drop Alerts
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Ghost Protein Bar Nutrition Facts
Each serving (2 bars, 65g total) delivers solid nutrition without the sugar bomb you’d expect from something this tasty:
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270 calories
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20g protein
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13g total fat
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22g total carbohydrates
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Only 2g total sugars
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Less than 1g added sugars
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7g sugar alcohols
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7g dietary fiber
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Calcium: 160mg (18% DV)
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Iron: 0.8mg (4% DV)
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Potassium: 100mg (2% DV)
Ghost Protein Bar Ingredients
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Protein Blend – The Foundation
Ghost’s protein blend combines hydrolyzed milk protein isolate, whey protein concentrate, and milk protein isolate. This tri-blend approach delivers both fast-acting whey and slower-digesting milk proteins, creating a sustained amino acid release that’s perfect for between meals or post-workout. The hydrolyzed component ensures rapid absorption while the milk protein isolate provides that satisfying, lasting fullness.
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Palm and Palm Kernel Oil – Texture Masters
These oils create that indulgent, creamy texture that makes Ghost bars feel like candy bars rather than protein bricks. Palm oils enable that perfect layered structure and mouthfeel without requiring artificial trans fats. They’re shelf-stable and give the bars their signature bite.
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Oligofructose and Inulin – Prebiotic Power
Both oligofructose and inulin are prebiotic fibers that feed your beneficial gut bacteria. These ingredients contribute to the impressive 7g of dietary fiber while adding subtle sweetness. They help with satiety and digestive health without the bloating issues common with other fiber sources.
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Glycerin – Moisture Magic
GHOST Protein Bar Ingredients
Glycerin keeps these bars soft and chewy rather than dry and crumbly. It’s the unsung hero that prevents your protein bar from turning into a hockey puck after sitting in your gym bag. It also adds a touch of sweetness without impacting blood sugar.
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Maltitol Syrup and Allulose – Smart Sweeteners
The combination of maltitol syrup and allulose provides sweetness with minimal glycemic impact. Allulose is the star here – it tastes like sugar but has virtually zero calories and doesn’t affect blood glucose. Maltitol adds bulk and texture while keeping net carbs low.
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Cocoa – Real Chocolate Flavor
Simple cocoa brings authentic chocolate taste to the Chocolate Caramel flavor. No artificial chocolate flavoring needed when you use the real thing. This contributes to the rich, dessert-like experience Ghost is known for.
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Canola Oil – Smoothness Factor
A touch of canola oil helps with texture and mouthfeel, ensuring the bars don’t stick to your teeth. It also helps bind the ingredients together while adding healthy unsaturated fats.
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Sugar – Just a Touch
With less than 1g of added sugar, Ghost uses just enough to round out the flavor profile. This minimal amount proves you don’t need a sugar bomb to make something taste incredible.
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Soy Lecithin and Sunflower Lecithin – Emulsifiers
Both soy lecithin and sunflower lecithin act as emulsifiers, keeping the fats and proteins properly mixed. They ensure consistent texture throughout the bar and prevent separation during storage.
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Natural Flavor – The Secret Sauce
Ghost’s natural flavors are where their expertise shines. These create the authentic taste experiences that make their products legendary. No artificial aftertaste, just pure flavor innovation.
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Salt – Flavor Enhancer
A pinch of salt enhances all the other flavors and helps with electrolyte balance. It’s the difference between flat and fantastic taste.
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Sorbitol – Additional Sweetness
Sorbitol adds to the sugar alcohol content, providing sweetness and helping maintain the bars’ texture without adding significant calories.
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Stevia Leaf Extract – Natural Zero-Calorie Sweetness
Stevia leaf extract rounds out the sweetener system, adding high-intensity sweetness without calories. Ghost uses just enough to enhance sweetness without the bitter aftertaste some stevia products have.
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Carrageenan – Texture Stabilizer
Carrageenan helps maintain the bars’ structure and prevents ingredient separation. It ensures every bite has the same consistency.
Flavors Available
Ghost is starting with their hero flavor, Chocolate Caramel, but more flavors are coming. Based on Ghost’s history of epic flavor collabs, we’re expecting something revolutionary. The possibilities are endless.
Conclusion: Ghost Changed the Bar Game Forever
GHOST drops the ultimate birthday gift: Cinnamon Toast Crunch Protein Cereal! 17g protein, only 5g sugar per serving. General Mills collab brings that iconic cinnamon-sugar flavor we grew up on. Exclusive launch on GHOST’s site for their 9th birthday!
Ghost has done it again. They’ve taken a category plagued by chalky textures and artificial flavors and completely reimagined what’s possible. The dual-bar format isn’t just a gimmick – it’s a statement that protein bars can be both nutritious and genuinely enjoyable.
With 20g of protein, only 2g of sugar, and 270 calories per serving, these bars thread the needle between indulgence and nutrition. The ingredient profile shows Ghost’s commitment to quality, using real cocoa, smart sweetener systems, and a sophisticated protein blend that delivers on both taste and function.
The September 3rd app-exclusive “Secure a Bar” launch is just the beginning. With GNC, Target, 7-Eleven, and Kroger launches scheduled through October, these bars are about to be everywhere. And with Keurig Dr Pepper’s distribution power behind them, Ghost Protein Bars could become as common as traditional candy bars – except these ones actually fuel your gains.
Between this launch, their continuing innovation in the energy drink space, and products like Ghost Protein Cereal already on shelves, Ghost is building a complete ecosystem of products that taste too good to be healthy. Dan and Ryan’s vision of making supplements that don’t suck has evolved into creating products people actually crave.
Get ready to double up on gains – because all great things come in twos.
GHOST Protein Bar – Deals and Price Drop Alerts
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Disclosure: PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but you may find a better offer.
Posts are sponsored in part by the retailers and/or brands listed on this page.
